Quick Question: Which Type of Builder Are You?

Hey there,

It’s Yoela, and today feels a little special—because 177 of you have joined me on this anti-status-quo journey. I just want to pause and say thank you again. Truly.

In a world overflowing with endless Twitter threads and LinkedIn hustle culture, the fact that you’re here means more than I can put into words. This space is for those of us who want to question norms, challenge the defaults, and build something meaningful and I’m so humbled to have you along for the ride.

As someone whose favorite number is 7, hitting this double feels like a sign a reminder of the magic ✨ in this growing community and the adventure we’re creating together.

Speaking of this community, it hit me recently: I don’t really know who you are yet. If I’m going to keep sharing insights on building companies differently and things that matter, I’d love to fix that. I’ve noticed three types of people who tend to move the needle in startups and in business, not the “personality test” kind, but the ones who make things happen:

The Dreamers

• Currently: Grinding 9-5, or maybe want out of a current job/focus, starting with a side hustle.

• Consuming: Every business podcast, YouTube video, and Twitter thread they can find.

• Reality: They want out of the rat race, to do something different but aren’t sure how.

• Age: Usually 22-38 - fresh enough to be hungry, experienced enough to be dangerous.

The Builders

• Currently: Running $500k-15M/year operations or well funded startup.

• Consuming: Newsletters and deep content (because who has time for motivation porn?).

• Reality: Wrestling with “grow or exit” decisions while trying to build a life that matters.

• Age: 30-56—old enough to know better, young enough to still want more.

The Legacy Makers

• Currently: Running the show at larger companies or are focused on scale & investing through own ventures.

• Consuming: Books and real conversations, the kind that don’t happen on social.

• Reality: Focused on building something bigger than themselves.

• Age: 45+ where impact matters more than Instagram.

Do any of these resonate with you? Maybe you’re navigating between them or forging a completely unique path. Either way, I’d love to know what brought you here and where you’re headed if you have 5 seconds to share your thoughts below:

Here's why this matters: I want to make sure every word I write actually helps you move forward. Whether you're plotting your escape from the 9-5, scaling your first real business, or building something that'll outlast you – knowing who you are helps me share what actually matters.

Next week, I'll share what I learned from your responses and how it's shaping what's coming in 2025. (Spoiler: It's going to be different than what most people are doing. But you probably guessed that already.)

Until then, take that quick poll above. Your answers will help make this newsletter worth your inbox space.

Thank you for your support, it means the world!

With love,

Yoela